The University of La Sabana has authorized both internal and external users to access the content of this document through the online catalog of the Library and the Institutional Repository on the Library's website, as well as on the country's and international information networks with which the university has agreements. Users are allowed to consult the document for academic purposes, provided that proper bibliographic citation is given to the document and its author. According to Article 30 of Law 23 of 1982 and Article 11 of Decision 351 of 1993, the University of La Sabana informs that the rights to the documents belong to the authors, who have moral rights over their works, as mentioned in the aforementioned articles. The research titled "Model for Evaluating the Media Reputation of Organizations in Colombia: Applied Research to TransMilenio S.A." by Angela Carrascal Giraldo, submitted in 2017, explores the concept of media reputation and its implications for organizational management. The study focuses on TransMilenio, a key transportation system in Bogotá, to analyze its media reputation over a six-month period. The research framework is based on three main concepts: corporate reputation, the power of media, and media reputation. The study uses a combination of quantitative and qualitative methods, including document analysis and content analysis, to evaluate TransMilenio's media visibility and favorability. The findings contribute to the development of the media reputation concept and provide insights into how media coverage affects organizational reputation.The University of La Sabana has authorized both internal and external users to access the content of this document through the online catalog of the Library and the Institutional Repository on the Library's website, as well as on the country's and international information networks with which the university has agreements. Users are allowed to consult the document for academic purposes, provided that proper bibliographic citation is given to the document and its author. According to Article 30 of Law 23 of 1982 and Article 11 of Decision 351 of 1993, the University of La Sabana informs that the rights to the documents belong to the authors, who have moral rights over their works, as mentioned in the aforementioned articles. The research titled "Model for Evaluating the Media Reputation of Organizations in Colombia: Applied Research to TransMilenio S.A." by Angela Carrascal Giraldo, submitted in 2017, explores the concept of media reputation and its implications for organizational management. The study focuses on TransMilenio, a key transportation system in Bogotá, to analyze its media reputation over a six-month period. The research framework is based on three main concepts: corporate reputation, the power of media, and media reputation. The study uses a combination of quantitative and qualitative methods, including document analysis and content analysis, to evaluate TransMilenio's media visibility and favorability. The findings contribute to the development of the media reputation concept and provide insights into how media coverage affects organizational reputation.