This paper argues that neoliberal feminism is emerging in the USA, as seen in Sheryl Sandberg's *Lean In* and Anne-Marie Slaughter's 'Why Women Still Can't Have It All'. The book *Lean In* illustrates how the remnants of liberalism are being used to create a neoliberal feminism and a new feminist subject. This subject accepts full responsibility for her own well-being and self-care, which is based on a cost-benefit analysis of work-family balance. The paper questions why neoliberalism has produced a feminist rather than a female subject. It suggests that neoliberal feminism serves a cultural purpose by undermining mainstream liberal feminism and reinforcing neoliberal rationality and imperialist logic. Neoliberal feminism is not a critique of neoliberalism but rather a new form of governmentality that individualizes the feminist subject. This subject is neoliberal in that she accepts responsibility for her own well-being and self-care, and she is not concerned with social justice. The paper argues that neoliberal feminism is a new form of feminism that is informed by market rationality and that it is a response to the need for a feminist subject that is individualized and entrepreneurial. The paper also discusses the cultural work of neoliberal feminism, which is to produce a new feminist subject that is self-reliant and focused on personal success. The paper concludes that neoliberal feminism is a new form of feminism that is informed by market rationality and that it is a response to the need for a feminist subject that is individualized and entrepreneurial.This paper argues that neoliberal feminism is emerging in the USA, as seen in Sheryl Sandberg's *Lean In* and Anne-Marie Slaughter's 'Why Women Still Can't Have It All'. The book *Lean In* illustrates how the remnants of liberalism are being used to create a neoliberal feminism and a new feminist subject. This subject accepts full responsibility for her own well-being and self-care, which is based on a cost-benefit analysis of work-family balance. The paper questions why neoliberalism has produced a feminist rather than a female subject. It suggests that neoliberal feminism serves a cultural purpose by undermining mainstream liberal feminism and reinforcing neoliberal rationality and imperialist logic. Neoliberal feminism is not a critique of neoliberalism but rather a new form of governmentality that individualizes the feminist subject. This subject is neoliberal in that she accepts responsibility for her own well-being and self-care, and she is not concerned with social justice. The paper argues that neoliberal feminism is a new form of feminism that is informed by market rationality and that it is a response to the need for a feminist subject that is individualized and entrepreneurial. The paper also discusses the cultural work of neoliberal feminism, which is to produce a new feminist subject that is self-reliant and focused on personal success. The paper concludes that neoliberal feminism is a new form of feminism that is informed by market rationality and that it is a response to the need for a feminist subject that is individualized and entrepreneurial.