This research investigates the significant role of social media in fostering micro-entrepreneurship among young startups in Pakistan. With the increasing prevalence of platforms like Facebook, Instagram, and TikTok, social media has become a pivotal tool for new entrepreneurs. The study aims to explore how these platforms are utilized by young entrepreneurs to initiate and expand their businesses, identifying the most effective strategies and the unique challenges faced. Using a qualitative approach, including a phenomenological method, the research analyzes the comparative success rates of social media-based startups versus traditional small businesses. Results indicate that social media not only enhances business visibility but also provides cost-effective marketing solutions, significantly impacting local economic development. The study recommends tailored social media training programs for aspiring entrepreneurs and the need for regulatory measures to address cybersecurity concerns. In conclusion, social media emerges as a vital component of modern entrepreneurship, offering substantial benefits and opportunities for micro-enterprises in Pakistan.This research investigates the significant role of social media in fostering micro-entrepreneurship among young startups in Pakistan. With the increasing prevalence of platforms like Facebook, Instagram, and TikTok, social media has become a pivotal tool for new entrepreneurs. The study aims to explore how these platforms are utilized by young entrepreneurs to initiate and expand their businesses, identifying the most effective strategies and the unique challenges faced. Using a qualitative approach, including a phenomenological method, the research analyzes the comparative success rates of social media-based startups versus traditional small businesses. Results indicate that social media not only enhances business visibility but also provides cost-effective marketing solutions, significantly impacting local economic development. The study recommends tailored social media training programs for aspiring entrepreneurs and the need for regulatory measures to address cybersecurity concerns. In conclusion, social media emerges as a vital component of modern entrepreneurship, offering substantial benefits and opportunities for micro-enterprises in Pakistan.