David Stark's book, *The Sense of Dissonance: Accounts of Worth in Economic Life*, explores the interplay between values and evaluative principles in economic and organizational contexts. The book challenges the traditional economist's view that preferences can be maximized through utility functions, arguing that values are not exchangeable and must be considered in decision-making. Stark introduces the concept of heterarchies, where multiple principles of evaluation coexist and interact, fostering innovation and adaptability. He emphasizes the importance of reflective cognition and ethnographic methods in understanding these complex dynamics. Through case studies from a Hungarian factory, a new-media company, and a trading room, Stark illustrates how diverse evaluative principles lead to productive friction and new forms of entrepreneurship. The book concludes with five new directions for economic sociology and organizational analysis, advocating for a more reflexive and diverse approach to understanding and promoting social and economic value.David Stark's book, *The Sense of Dissonance: Accounts of Worth in Economic Life*, explores the interplay between values and evaluative principles in economic and organizational contexts. The book challenges the traditional economist's view that preferences can be maximized through utility functions, arguing that values are not exchangeable and must be considered in decision-making. Stark introduces the concept of heterarchies, where multiple principles of evaluation coexist and interact, fostering innovation and adaptability. He emphasizes the importance of reflective cognition and ethnographic methods in understanding these complex dynamics. Through case studies from a Hungarian factory, a new-media company, and a trading room, Stark illustrates how diverse evaluative principles lead to productive friction and new forms of entrepreneurship. The book concludes with five new directions for economic sociology and organizational analysis, advocating for a more reflexive and diverse approach to understanding and promoting social and economic value.