This chapter provides an overview of the social and economic context of Norwich, England, as it relates to the study of urban dialectology and sociological linguistics. Norwich, with a population of approximately 160,000, is a significant cultural and commercial center in East Anglia, known for its linguistic differentiation from the surrounding rural areas. The chapter discusses the city's strategic position in the urban hierarchy, its linguistic influence on the hinterland, and the linguistic changes occurring within the city. It also examines the social and economic structure of Norwich, including employment, income, housing, and population trends. The chapter highlights the city's role as a commercial and administrative center, its historical development, and the impact of migration and urbanization on its social and economic landscape. The data collected through interviews and surveys are used to illustrate the heterogeneity of the linguistic community and to establish a theoretical framework for understanding the co-variation of phonological features and sociological parameters.This chapter provides an overview of the social and economic context of Norwich, England, as it relates to the study of urban dialectology and sociological linguistics. Norwich, with a population of approximately 160,000, is a significant cultural and commercial center in East Anglia, known for its linguistic differentiation from the surrounding rural areas. The chapter discusses the city's strategic position in the urban hierarchy, its linguistic influence on the hinterland, and the linguistic changes occurring within the city. It also examines the social and economic structure of Norwich, including employment, income, housing, and population trends. The chapter highlights the city's role as a commercial and administrative center, its historical development, and the impact of migration and urbanization on its social and economic landscape. The data collected through interviews and surveys are used to illustrate the heterogeneity of the linguistic community and to establish a theoretical framework for understanding the co-variation of phonological features and sociological parameters.