23 January 2024 | Anne-Sophie Christmann, Carlotta Crome, Valerie Graf-Drasch, Anna Maria Oberländer, Leonie Schmidt
The article "The Twin Transformation Butterfly" by Anne-Sophie Christmann, Carlotta Crome, Valerie Graf-Drasch, Anna Maria Oberländer, and Leonie Schmidt explores the integration of digital and sustainability transformations to enhance organizational performance and create value for the common good. The authors conceptualize the "twin transformation" as a synergistic interplay between digital and sustainability efforts, leveraging digital technologies to enable sustainability and guiding digital progress through sustainability. They develop a capability framework for twin transformation, drawing from dynamic capability theory, to identify and understand the necessary capabilities for organizations to effectively twin transform. The study contributes to the descriptive knowledge of the interplay between digital and sustainability transformations and sets a foundation for further theorizing and practical applications. The research highlights the importance of integrating digital and sustainability perspectives, emphasizing the need for organizations to develop dynamic capabilities that can drive both transformations simultaneously. The authors also discuss the theoretical implications of their findings, including the need for more integrated and interdisciplinary research efforts in the field of information systems (IS) to address global challenges.The article "The Twin Transformation Butterfly" by Anne-Sophie Christmann, Carlotta Crome, Valerie Graf-Drasch, Anna Maria Oberländer, and Leonie Schmidt explores the integration of digital and sustainability transformations to enhance organizational performance and create value for the common good. The authors conceptualize the "twin transformation" as a synergistic interplay between digital and sustainability efforts, leveraging digital technologies to enable sustainability and guiding digital progress through sustainability. They develop a capability framework for twin transformation, drawing from dynamic capability theory, to identify and understand the necessary capabilities for organizations to effectively twin transform. The study contributes to the descriptive knowledge of the interplay between digital and sustainability transformations and sets a foundation for further theorizing and practical applications. The research highlights the importance of integrating digital and sustainability perspectives, emphasizing the need for organizations to develop dynamic capabilities that can drive both transformations simultaneously. The authors also discuss the theoretical implications of their findings, including the need for more integrated and interdisciplinary research efforts in the field of information systems (IS) to address global challenges.