This study examines the factors influencing the adoption of digital technology in rural areas of India, focusing on the Digital India Program (DIP). By analyzing age distribution, education levels, technology adoption rates, and utilization patterns among rural populations, the research provides insights into the effectiveness of the DIP in targeting specific demographics and promoting digital inclusion. The study collected quantitative data from 400 respondents in Kalahandi District, Odisha, using SPSS for analysis. Key findings include a predominantly young population in rural India, high levels of education, and unexpected higher rates of digital technology adoption among females, challenging gender disparities. The study also highlights a trend towards mobile-based services over computer-based services, emphasizing the need to prioritize mobile technology and improve connectivity in rural areas. The research contributes to understanding the current state of digital information access and technological innovation in rural areas, providing valuable insights for policymakers and stakeholders to develop effective strategies and policies.This study examines the factors influencing the adoption of digital technology in rural areas of India, focusing on the Digital India Program (DIP). By analyzing age distribution, education levels, technology adoption rates, and utilization patterns among rural populations, the research provides insights into the effectiveness of the DIP in targeting specific demographics and promoting digital inclusion. The study collected quantitative data from 400 respondents in Kalahandi District, Odisha, using SPSS for analysis. Key findings include a predominantly young population in rural India, high levels of education, and unexpected higher rates of digital technology adoption among females, challenging gender disparities. The study also highlights a trend towards mobile-based services over computer-based services, emphasizing the need to prioritize mobile technology and improve connectivity in rural areas. The research contributes to understanding the current state of digital information access and technological innovation in rural areas, providing valuable insights for policymakers and stakeholders to develop effective strategies and policies.