This study investigates the factors influencing digital technology adoption in rural India, focusing on the Digital India Program (DIP). Data from 400 respondents in Kalahandi District, Odisha, were analyzed using SPSS. The findings reveal a predominantly young and educated rural population, with a higher rate of digital technology adoption among females, challenging gender disparities. Mobile-based services are increasingly preferred over computer-based ones, highlighting the need for improved mobile connectivity and digital literacy in rural areas. The DIP has played a key role in bridging the gender gap and empowering women. The study also highlights the importance of digital infrastructure, digital literacy, and access to digital services in promoting digital inclusion. Despite progress, challenges such as last-mile connectivity, affordability, and digital literacy remain. The research underscores the need for targeted strategies to enhance digital access and adoption in rural India. The study contributes to understanding the extent of digital information access and technological innovation among rural populations, providing insights for policymakers to develop effective strategies and policies. The findings indicate that digital technologies are increasingly adopted in rural areas, with factors such as age, gender, education, and digital literacy influencing adoption rates. The study also highlights the role of government initiatives in promoting digital inclusion and the importance of addressing digital divide and digital literacy to ensure equitable access to digital technologies. The research emphasizes the need for continued investment in digital infrastructure, expanding internet connectivity, and enhancing digital literacy programs to ensure widespread adoption of digital technologies in rural India. The study concludes that the DIP has made significant progress in promoting digital inclusion, but challenges remain in fully realizing the vision of a digitally empowered society. The research provides valuable insights for policymakers and stakeholders to develop effective strategies and policies to address the challenges of digital inclusion in rural India.This study investigates the factors influencing digital technology adoption in rural India, focusing on the Digital India Program (DIP). Data from 400 respondents in Kalahandi District, Odisha, were analyzed using SPSS. The findings reveal a predominantly young and educated rural population, with a higher rate of digital technology adoption among females, challenging gender disparities. Mobile-based services are increasingly preferred over computer-based ones, highlighting the need for improved mobile connectivity and digital literacy in rural areas. The DIP has played a key role in bridging the gender gap and empowering women. The study also highlights the importance of digital infrastructure, digital literacy, and access to digital services in promoting digital inclusion. Despite progress, challenges such as last-mile connectivity, affordability, and digital literacy remain. The research underscores the need for targeted strategies to enhance digital access and adoption in rural India. The study contributes to understanding the extent of digital information access and technological innovation among rural populations, providing insights for policymakers to develop effective strategies and policies. The findings indicate that digital technologies are increasingly adopted in rural areas, with factors such as age, gender, education, and digital literacy influencing adoption rates. The study also highlights the role of government initiatives in promoting digital inclusion and the importance of addressing digital divide and digital literacy to ensure equitable access to digital technologies. The research emphasizes the need for continued investment in digital infrastructure, expanding internet connectivity, and enhancing digital literacy programs to ensure widespread adoption of digital technologies in rural India. The study concludes that the DIP has made significant progress in promoting digital inclusion, but challenges remain in fully realizing the vision of a digitally empowered society. The research provides valuable insights for policymakers and stakeholders to develop effective strategies and policies to address the challenges of digital inclusion in rural India.