This study investigates the impact of the digital economy on rural revitalization in Guangdong, China, using spatial econometric models. The research finds that the digital economy has a significant positive effect on rural revitalization, with the most pronounced effects in the Pearl River Delta (PRD), the East Wing, and the West Wing regions. The digital economy also exhibits nonlinear characteristics, with a negative impact on rural revitalization in regions with low digital economic development and a positive impact in regions with medium or high digital economic development. The study also identifies significant spatial spillover effects of the digital economy on rural revitalization, indicating that the development of the digital economy in one region can influence rural revitalization in neighboring regions. The findings suggest that the digital economy plays a crucial role in promoting rural revitalization, and that policies should focus on improving digital skills and infrastructure to maximize the benefits of the digital economy in rural areas. The study also highlights the importance of regional differences in the impact of the digital economy on rural revitalization, emphasizing the need for targeted policies to address these differences. The results provide valuable insights for policymakers and stakeholders in China and other developing countries seeking to promote rural revitalization through the digital economy.This study investigates the impact of the digital economy on rural revitalization in Guangdong, China, using spatial econometric models. The research finds that the digital economy has a significant positive effect on rural revitalization, with the most pronounced effects in the Pearl River Delta (PRD), the East Wing, and the West Wing regions. The digital economy also exhibits nonlinear characteristics, with a negative impact on rural revitalization in regions with low digital economic development and a positive impact in regions with medium or high digital economic development. The study also identifies significant spatial spillover effects of the digital economy on rural revitalization, indicating that the development of the digital economy in one region can influence rural revitalization in neighboring regions. The findings suggest that the digital economy plays a crucial role in promoting rural revitalization, and that policies should focus on improving digital skills and infrastructure to maximize the benefits of the digital economy in rural areas. The study also highlights the importance of regional differences in the impact of the digital economy on rural revitalization, emphasizing the need for targeted policies to address these differences. The results provide valuable insights for policymakers and stakeholders in China and other developing countries seeking to promote rural revitalization through the digital economy.