The book *The Postcolonial Exotic* by Graham Huggan explores the processes by which postcolonial works are valued within their cultural field. It examines the exoticist discourses that permeate postcolonial studies and the methods by which postcolonial products are marketed and domesticated for Western consumption. The book covers a wide range of topics, including the latest 'Indo-chic' trend, the history of the Heinemann African Writers series, the celebrity status of authors like Salman Rushdie and Margaret Atwood, and the role of academic institutions in shaping postcolonial studies. Huggan argues that postcolonialism has become a valuable intellectual commodity, and that postcolonial writers and critics have accumulated cultural capital, often through strategies that are both complicit with and resistant to neocolonial market forces. The book critiques the commodification of postcolonialism while also defending its intellectual projects, highlighting the complex dynamics between marginality, authenticity, and resistance in the global context.The book *The Postcolonial Exotic* by Graham Huggan explores the processes by which postcolonial works are valued within their cultural field. It examines the exoticist discourses that permeate postcolonial studies and the methods by which postcolonial products are marketed and domesticated for Western consumption. The book covers a wide range of topics, including the latest 'Indo-chic' trend, the history of the Heinemann African Writers series, the celebrity status of authors like Salman Rushdie and Margaret Atwood, and the role of academic institutions in shaping postcolonial studies. Huggan argues that postcolonialism has become a valuable intellectual commodity, and that postcolonial writers and critics have accumulated cultural capital, often through strategies that are both complicit with and resistant to neocolonial market forces. The book critiques the commodification of postcolonialism while also defending its intellectual projects, highlighting the complex dynamics between marginality, authenticity, and resistance in the global context.