The article "The Power of AI: Enhancing Customer Loyalty through Satisfaction and Efficiency" by Pragya Singh and Vandana Singh explores the impact of AI-powered customer service on customer loyalty, focusing on the mediating roles of customer satisfaction and perceived efficiency. The study, conducted with 373 respondents, found that AI-powered customer service significantly enhances customer satisfaction (path coefficient = 0.91) and perceived efficiency (path coefficient = 0.95). Additionally, customer satisfaction strongly influences customer loyalty (path coefficient = 1.05), and perceived efficiency also positively impacts customer loyalty (path coefficient = 0.22). The results suggest that organizations should strategically integrate AI-powered customer service, emphasizing both efficiency and customer satisfaction to build stronger customer relationships. The study highlights the importance of aligning AI solutions with customer preferences and needs to foster long-term loyalty and success.The article "The Power of AI: Enhancing Customer Loyalty through Satisfaction and Efficiency" by Pragya Singh and Vandana Singh explores the impact of AI-powered customer service on customer loyalty, focusing on the mediating roles of customer satisfaction and perceived efficiency. The study, conducted with 373 respondents, found that AI-powered customer service significantly enhances customer satisfaction (path coefficient = 0.91) and perceived efficiency (path coefficient = 0.95). Additionally, customer satisfaction strongly influences customer loyalty (path coefficient = 1.05), and perceived efficiency also positively impacts customer loyalty (path coefficient = 0.22). The results suggest that organizations should strategically integrate AI-powered customer service, emphasizing both efficiency and customer satisfaction to build stronger customer relationships. The study highlights the importance of aligning AI solutions with customer preferences and needs to foster long-term loyalty and success.