This study examines the intricate relationship between sales growth, profitability, and tax avoidance strategies adopted by firms. Using a dataset of Jordanian industrial firms listed on the Amman Stock Exchange from 2010 to 2020, the research employs a mixed-methods approach, including quantitative regression analysis and qualitative assessments of corporate tax strategies. The key variables analyzed are tax avoidance, return on assets (ROA), sales, and firm size. The study finds a strong negative relationship between ROA and tax avoidance, indicating that higher profitability is associated with lower tax avoidance. However, sales do not exhibit a statistically significant association with tax avoidance. Firm size is an additional predictor with a marginally significant direct link to tax avoidance. The findings highlight the central role of profitability in shaping tax avoidance strategies, with larger firms being more inclined towards tax planning. The study suggests that profitable firms may opt for more conservative tax practices, while larger firms should be aware of their capacity for complex tax planning. The results have implications for both businesses and policymakers, emphasizing the need for a nuanced approach to tax planning that considers firm characteristics.This study examines the intricate relationship between sales growth, profitability, and tax avoidance strategies adopted by firms. Using a dataset of Jordanian industrial firms listed on the Amman Stock Exchange from 2010 to 2020, the research employs a mixed-methods approach, including quantitative regression analysis and qualitative assessments of corporate tax strategies. The key variables analyzed are tax avoidance, return on assets (ROA), sales, and firm size. The study finds a strong negative relationship between ROA and tax avoidance, indicating that higher profitability is associated with lower tax avoidance. However, sales do not exhibit a statistically significant association with tax avoidance. Firm size is an additional predictor with a marginally significant direct link to tax avoidance. The findings highlight the central role of profitability in shaping tax avoidance strategies, with larger firms being more inclined towards tax planning. The study suggests that profitable firms may opt for more conservative tax practices, while larger firms should be aware of their capacity for complex tax planning. The results have implications for both businesses and policymakers, emphasizing the need for a nuanced approach to tax planning that considers firm characteristics.