Received on 08 June 2024; revised on 17 July 2024; accepted on 19 July 2024 | Mojeed Dayo Ajegbile, Janet Aderonke Olaboye, Chukwudi Cosmos Maha, Geneva Tamunobarafiri Igwama, Samira Abdul
This review paper explores the transformative role of data-driven initiatives in enhancing healthcare delivery and patient retention. It highlights the significant impacts of data analytics on diagnostic accuracy, predictive capabilities, operational efficiency, and patient outcomes. The paper discusses strategies for personalized patient engagement, effective patient experience management, churn prediction models, and longitudinal care. It addresses challenges and ethical considerations related to data privacy, security, interoperability, bias, and regulatory compliance. Finally, it provides recommendations for technological advancements, policy and governance, collaboration, and the sustainability and scalability of data-driven healthcare initiatives. The central argument is that data-driven initiatives play a crucial role in transforming healthcare delivery and improving patient retention by enhancing precision, efficiency, and patient-provider relationships.This review paper explores the transformative role of data-driven initiatives in enhancing healthcare delivery and patient retention. It highlights the significant impacts of data analytics on diagnostic accuracy, predictive capabilities, operational efficiency, and patient outcomes. The paper discusses strategies for personalized patient engagement, effective patient experience management, churn prediction models, and longitudinal care. It addresses challenges and ethical considerations related to data privacy, security, interoperability, bias, and regulatory compliance. Finally, it provides recommendations for technological advancements, policy and governance, collaboration, and the sustainability and scalability of data-driven healthcare initiatives. The central argument is that data-driven initiatives play a crucial role in transforming healthcare delivery and improving patient retention by enhancing precision, efficiency, and patient-provider relationships.