This article explores the role of knowledge management in innovation, emphasizing its importance in addressing the complexity of modern business environments. The authors identify three main drivers for the application of knowledge management in innovation: creating and maintaining competitive advantage through knowledge utilization and collaboration, reducing complexity in the innovation process by managing knowledge as a resource, and integrating internal and external knowledge to enhance its availability and accessibility. The article also discusses the nature of knowledge management's role in innovation, highlighting its functions in enabling the sharing and codification of tacit knowledge, managing explicit knowledge, facilitating collaboration, and integrating various activities in the knowledge management lifecycle. Additionally, it outlines the value proposition of knowledge management in innovation, including its role in creating a culture that supports knowledge creation, sharing, and collaboration. The authors conclude that knowledge management plays a crucial role in innovation and suggests further research to maximize its potential in ensuring a more efficient and effective innovation process.This article explores the role of knowledge management in innovation, emphasizing its importance in addressing the complexity of modern business environments. The authors identify three main drivers for the application of knowledge management in innovation: creating and maintaining competitive advantage through knowledge utilization and collaboration, reducing complexity in the innovation process by managing knowledge as a resource, and integrating internal and external knowledge to enhance its availability and accessibility. The article also discusses the nature of knowledge management's role in innovation, highlighting its functions in enabling the sharing and codification of tacit knowledge, managing explicit knowledge, facilitating collaboration, and integrating various activities in the knowledge management lifecycle. Additionally, it outlines the value proposition of knowledge management in innovation, including its role in creating a culture that supports knowledge creation, sharing, and collaboration. The authors conclude that knowledge management plays a crucial role in innovation and suggests further research to maximize its potential in ensuring a more efficient and effective innovation process.