The rubric serves as a self-assessment tool, a continuous, participatory, and reflective process for improving student learning. This study explores its application in the Degree in Industrial Design and Product Development at the Polytechnic University of Madrid, where artistic and creative subjects are integrated into the curriculum. The rubric is introduced as a method to facilitate student understanding of evaluation criteria and to encourage reflective and objective work. Students are asked to self-assess using the rubric, enhancing their ability to evaluate their own work based on predefined objectives. The study involves two subjects across the 2017-2018 academic year, with 210 students participating. The rubric is designed to provide clear evaluation criteria, enabling students to assess their work throughout the project, not just at the end. The study also incorporates peer evaluation through the "Taller" tool on the Moodle platform, allowing students to evaluate each other's work based on established criteria. Results show that students can effectively self-assess and that the rubric promotes objective evaluation. The study highlights the importance of using rubrics to enhance critical thinking and self-reflection in students, leading to improved academic performance and a better understanding of their work. The findings suggest that incorporating rubrics into the educational process supports continuous learning and helps students develop the skills needed for professional environments. The study concludes that the use of rubrics in higher education is an effective method for promoting self-assessment, peer evaluation, and continuous improvement in student learning.The rubric serves as a self-assessment tool, a continuous, participatory, and reflective process for improving student learning. This study explores its application in the Degree in Industrial Design and Product Development at the Polytechnic University of Madrid, where artistic and creative subjects are integrated into the curriculum. The rubric is introduced as a method to facilitate student understanding of evaluation criteria and to encourage reflective and objective work. Students are asked to self-assess using the rubric, enhancing their ability to evaluate their own work based on predefined objectives. The study involves two subjects across the 2017-2018 academic year, with 210 students participating. The rubric is designed to provide clear evaluation criteria, enabling students to assess their work throughout the project, not just at the end. The study also incorporates peer evaluation through the "Taller" tool on the Moodle platform, allowing students to evaluate each other's work based on established criteria. Results show that students can effectively self-assess and that the rubric promotes objective evaluation. The study highlights the importance of using rubrics to enhance critical thinking and self-reflection in students, leading to improved academic performance and a better understanding of their work. The findings suggest that incorporating rubrics into the educational process supports continuous learning and helps students develop the skills needed for professional environments. The study concludes that the use of rubrics in higher education is an effective method for promoting self-assessment, peer evaluation, and continuous improvement in student learning.