The article by Joseph Henrich, Steven J. Heine, and Ara Norenzayan from the University of British Columbia challenges the broad claims made in behavioral sciences based on narrow samples from Western societies. They argue that these claims about human psychology and behavior are not justified due to substantial variability across populations in basic domains such as visual perception, fairness, spatial reasoning, moral reasoning, thinking styles, and self-concepts. The authors suggest that standard subjects are unusual compared to the rest of the species and are frequent outliers. They propose that understanding human psychology will require broader subject pools and reorganizing the behavioral sciences to address these challenges. The article highlights the importance of studying "exotic" societies to understand human behavioral variation and emphasizes the need for caution in generalizing findings from WEIRD (Western, Educated, Industrialized, Rich, and Democratic) populations.The article by Joseph Henrich, Steven J. Heine, and Ara Norenzayan from the University of British Columbia challenges the broad claims made in behavioral sciences based on narrow samples from Western societies. They argue that these claims about human psychology and behavior are not justified due to substantial variability across populations in basic domains such as visual perception, fairness, spatial reasoning, moral reasoning, thinking styles, and self-concepts. The authors suggest that standard subjects are unusual compared to the rest of the species and are frequent outliers. They propose that understanding human psychology will require broader subject pools and reorganizing the behavioral sciences to address these challenges. The article highlights the importance of studying "exotic" societies to understand human behavioral variation and emphasizes the need for caution in generalizing findings from WEIRD (Western, Educated, Industrialized, Rich, and Democratic) populations.