The Journal of Language, Literary and Cultural Studies is a publication of the Faculty of Philology at the University of Banja Luka. The article discusses Walter Benjamin's views on the role of art in the age of mechanical reproduction. Benjamin argues that the mechanical reproduction of art has transformed the relationship between art and the viewer, leading to a shift in the concept of authenticity. He suggests that the unique presence of an artwork in time and space is no longer essential, as mechanical reproduction allows for widespread access to art. This has led to a reevaluation of the traditional values of art, as well as a new understanding of the role of art in society. The article also explores the impact of mechanical reproduction on the perception of art, and how it has changed the way we view and experience artistic works. It highlights the tension between the traditional values of art and the new possibilities offered by mechanical reproduction. The discussion also touches on the broader implications of mechanical reproduction for the arts, including the changing role of the artist and the viewer. The article concludes with a reflection on the significance of mechanical reproduction in the context of modern art and its impact on the cultural and social landscape.The Journal of Language, Literary and Cultural Studies is a publication of the Faculty of Philology at the University of Banja Luka. The article discusses Walter Benjamin's views on the role of art in the age of mechanical reproduction. Benjamin argues that the mechanical reproduction of art has transformed the relationship between art and the viewer, leading to a shift in the concept of authenticity. He suggests that the unique presence of an artwork in time and space is no longer essential, as mechanical reproduction allows for widespread access to art. This has led to a reevaluation of the traditional values of art, as well as a new understanding of the role of art in society. The article also explores the impact of mechanical reproduction on the perception of art, and how it has changed the way we view and experience artistic works. It highlights the tension between the traditional values of art and the new possibilities offered by mechanical reproduction. The discussion also touches on the broader implications of mechanical reproduction for the arts, including the changing role of the artist and the viewer. The article concludes with a reflection on the significance of mechanical reproduction in the context of modern art and its impact on the cultural and social landscape.