This study explores the critical role of Human Resource Management (HRM), particularly Strategic Human Resource Management (SDM), in the success of startup entrepreneurs. The research employs a qualitative approach, analyzing academic literature, industry reports, and case studies to identify best practices that support long-term success in dynamic business environments. Key findings include the importance of strategic recruitment and selection, fostering an innovative and inclusive workplace culture, and implementing adaptive performance management. The study emphasizes that effective SDM practices can enhance business sustainability, promote growth, and optimize organizational performance. By understanding and applying these strategies, startup entrepreneurs can overcome challenges and thrive in a competitive market. The research concludes with actionable insights and a roadmap for HRM practitioners and startup entrepreneurs to achieve sustained success.This study explores the critical role of Human Resource Management (HRM), particularly Strategic Human Resource Management (SDM), in the success of startup entrepreneurs. The research employs a qualitative approach, analyzing academic literature, industry reports, and case studies to identify best practices that support long-term success in dynamic business environments. Key findings include the importance of strategic recruitment and selection, fostering an innovative and inclusive workplace culture, and implementing adaptive performance management. The study emphasizes that effective SDM practices can enhance business sustainability, promote growth, and optimize organizational performance. By understanding and applying these strategies, startup entrepreneurs can overcome challenges and thrive in a competitive market. The research concludes with actionable insights and a roadmap for HRM practitioners and startup entrepreneurs to achieve sustained success.