The article "Unravelling Power of the Unseen: Towards an Interdisciplinary Synthesis of Generative AI Regulation" explores the regulatory landscape of generative AI, particularly focusing on the European Union (EU) and the United States (US). It examines the semiotic nature of generative AI, its regulatory approaches, and the challenges in regulating AI-related power. The study highlights the need to regulate the power of the unseen, such as data and algorithms, and proposes a synthetic regulatory framework that balances security, development, and ethical considerations. The article also discusses the visibility and invisibility of AI power, emphasizing the importance of addressing both visible and invisible dimensions of AI's impact. The findings reveal both alignment and contradictions in the regulatory approaches of the EU and the US, and the study concludes with a comprehensive framework for regulating generative AI to ensure its responsible and beneficial development.The article "Unravelling Power of the Unseen: Towards an Interdisciplinary Synthesis of Generative AI Regulation" explores the regulatory landscape of generative AI, particularly focusing on the European Union (EU) and the United States (US). It examines the semiotic nature of generative AI, its regulatory approaches, and the challenges in regulating AI-related power. The study highlights the need to regulate the power of the unseen, such as data and algorithms, and proposes a synthetic regulatory framework that balances security, development, and ethical considerations. The article also discusses the visibility and invisibility of AI power, emphasizing the importance of addressing both visible and invisible dimensions of AI's impact. The findings reveal both alignment and contradictions in the regulatory approaches of the EU and the US, and the study concludes with a comprehensive framework for regulating generative AI to ensure its responsible and beneficial development.