In Chapter 2, the author emphasizes the importance of creating a website for your app, even before developing it. While a website is not technically necessary, it offers several benefits such as promotion during development, building an audience, linking to social media, and providing a place for sharing. The author suggests starting this process immediately, even if the app is just an idea, to quickly build an audience and gauge interest. The focus should be on functionality rather than aesthetics, as the website will evolve over time. The primary goal of the website is to serve as a comprehensive online poster for the app, providing all necessary information in one place. Key elements include a prominent "Buy on the App Store" button, which leverages Apple's established visual association with the app. The website should be user-friendly, ensuring that all essential information is easily accessible without requiring users to navigate through multiple windows or tabs.In Chapter 2, the author emphasizes the importance of creating a website for your app, even before developing it. While a website is not technically necessary, it offers several benefits such as promotion during development, building an audience, linking to social media, and providing a place for sharing. The author suggests starting this process immediately, even if the app is just an idea, to quickly build an audience and gauge interest. The focus should be on functionality rather than aesthetics, as the website will evolve over time. The primary goal of the website is to serve as a comprehensive online poster for the app, providing all necessary information in one place. Key elements include a prominent "Buy on the App Store" button, which leverages Apple's established visual association with the app. The website should be user-friendly, ensuring that all essential information is easily accessible without requiring users to navigate through multiple windows or tabs.